A select store's catalog is an important tool that contains visuals expressing the world view of the season and items to be promoted. It is an important medium of expression in which each store competes with each other, and since last season, stylist Yuta Kaji has been directing the "SELECT SHOP CATALOGS.Lui'sOne of the books in the "Mere Old Man" takes a very interesting approach.
The theme of this season's "Lewis" is "90's mood. The energetic era in which Japan's unique street fashion flourished is expressed with today's sensibilities.
This time, the location is a ryokan in Hakone called "View Sanso". Nine models of different nationalities and tastes were used in this historic and atmospheric location. We dared to distance ourselves from the Western worldview that is often seen in fashion visuals, and succeeded in creating an alternative tone.
There is also a movie of this shooting scene.
WEB site herePlease also see the limited portraits available at
Text_Ryo Komuta
Lui's Shinjuku
Phone: 03-3357-3588
