Diesel proposes denim and a campaign to "escape the worst date ever". | news

Diesel SS18 JoggJeans campaign_FEMALE_Horizontal

Diesel has unveiled its "MADE TO RUN AWAY" campaign for its "JOGGJEANS" denim line, which features superior stretch for a sweatshirt-like comfort.

This campaign was born from the idea that "to escape smoothly from a bad date, you need denim that is easy to run in. A first date is a nerve-wracking experience for anyone. Many people go to the meeting place with high expectations, only to find that the person is not their type at all, or that they want to end the date as soon as possible. I want to end this date as soon as possible.RUN AWAY KITThe kit, named "The Emergency Kit," can be set up in advance to receive fake phone calls and SMS from imaginary bosses and friends while on a date, making it seem as if there is an emergency and you need to leave the premises. Other features include a map showing the shortest route to the nearest train station to facilitate escape.

In addition, DIESEL STORE nationwide is currently running a promotion in conjunction with the "MADE TO RUN AWAY" campaign. At participating stores, a "kit to prepare for a bad date" will be given away depending on the purchase amount. A promotional video for "MADE TO RUN AWAY" is also available for viewing.