
James Coward is a brand based in Vancouver, Canada. One of the designers, Joseph, worked as an assistant to Frank Reeder in Berlin and is a great admirer of photographer Daido Moriyama.
We have now received the look of the brand. I received the concept in English, but it is quite difficult to understand, so I will extract only the key words. The keywords are "a clash between insecurity and safety, an isolated dark living room, a clinical ward, and a narrow hidden corridor. Just by putting these dark keywords together, don't they form a picture, albeit a dim one?













In Japan, the "Maiden's ShopThe company's products are handled by the "MYHEADS" brand, and despite their price range, the quality and design are so good that they have already run out of stock, making clothing enthusiasts swoon. I saw the fabric myself and could tell at a glance how good it was. As an up-and-coming brand, be sure to keep the name "James Coward" in mind.
Photography_Maidje Meergans
Garments and Footwear_James Coward
Model_Dylan Watson-Brawn
Text_Shinri Kobayashi
MAIDENS SHOP
Phone: 03-5410-6686