7L, from Manchester, U.K. This brand, which is making its first appearance in Japan, has tremendous functionality.
All products, from underwear to down jackets, are divided into 7 layers for different purposes and cold protection, and the "7-layering system" is designed to cope with all kinds of weather conditions. This system is so advanced that it is even used by the military.
Furthermore, "schoeller®.and "Polartec®.While using the latest high-performance materials such as "M", it is designed to look like a fashion item, rather than an exaggerated piece of gear.
Left: LEVEL 2 MID LAYER ¥86,000 +TAX Right: LEVEL 3 THERMAL LAYER ¥66,000 +TAX
Left: LEVEL 4 FIELD LAYER ¥92,000 +TAX Right: LEVEL 5 WIND LAYER ¥138,000 +TAX
Left: LEVEL 6 RAIN LAYER ¥126,000 +TAX Right: LEVEL 7 INSULATION LAYER ¥220,000 +TAX
The fact that all product names are classified by level is another point that tickles men's fancy.
There are many brands that claim to be "both functional and fashionable," but we have never seen anything as authentic as this. The "I.AMERICAN RAG CIEPlease check it out at the store.
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American Rag Cee, Shibuya
Address: 1-5-4 Jinnan, Shibuya-ku, Tokyo
Phone: 03-5459-7300
www.americanragcie.co.jp