Just as the cherry blossoms are beginning to change color, fashion is also in full swing. This is the time of the semi-annual "Amazon Fasion Week TOKYO" in Tokyo.
Among the many events, large and small, including the brand's big stage runway,this way (direction close to the speaker or towards the speaker)The "MAN/WOMAN Tokyo" joint exhibition, which we reported on in the news of the "MAN/WOMAN Tokyo", will be held. Tomorrow, March 24 (Sat.), it will be open to the public, so we sneaked into the "BA-TSU ART GALLERY" in Harajuku one step ahead and bring you the contents!
MAN/WOMAN" started in Paris and has now come to New York and Tokyo. We had a brief interview with Antoine and Olivier, organizers of this exhibition, which attracts buyers and press from all over the world.
We started this "MAN/WOMAN" six years ago in Paris. The concept is "to convey the identity of the brand and the collection to the maximum extent possible. We try to make careful selections. We bring to Japan all kinds of apparel, accessories, and lifestyle brands from countries all over the world."
Tokyo's "MAN/WOMAN" is characterized by a different installation exhibition method from that of Paris and New York. Each of the 17 selected brands has its own booth.
This is the booth of London-based brand "You Must Create. The space was created in the image of a teenager's room in the 80's, which the designer admired.
Gabriela Artigas
garbstore
Kinfolk
Vaja
Howlin.
In Paris and New York, we display items for wholesale to promote business negotiations, but we chose this way of displaying in Tokyo because we want people to know the brand itself rather than the business."
It is true that people are more interested in a brand if it is presented in a way that is pleasing to the eye, rather than in a space where clothes are displayed in a chaotic manner.
What was the concept behind the selection of these 17 brands?
I want people to know about these good brands in Japan, not as a concept, but more like the "friends" we have made together in MAN/WOMAN."
Lot, Stock and Barrel
Being an official Amazon Fasion Week event, the public is welcome to come tomorrow. what do you hope people will take away from MAN/WOMAN?
First of all, what I like about the Japanese approach to fashion is that they judge a brand as a whole, including its story. I want people to go home knowing the essence of a brand that isn't known yet."
It is also important to note that limited items from each brand will be on sale. Unlike regular exhibitions, where items are ordered and delivered six months later, this is a system that allows people to enjoy them on the spot.
This is an opportunity to go to an "exhibition" that you don't usually get to go to. Anyone can enter, so why not take this opportunity to go and experience it?
Photo_Keta Tamamura
Text_Rei Kawahara
MAN / WOMAN TOKYO
Venue: Ba-Tsu Art Gallery
Address: 5-11-5 Jingumae, Shibuya-ku, Tokyo
Date: Saturday, March 24, 11:00 - 20:00 (open to the public)
Participating Brands
Albam (London, UK)
Brandblack (Los Angeles, USA)
Classic (Paris, France)
Creatures of Comfort (New York, USA)
Gabriela Artigas (Los Angeles, USA)
Garbstore (London, UK)
Giu Giu (New York, USA)
Howlin (Antwerp, Belgium)
Jungmaven (Los Angeles, USA)
Kinfolk (New York, USA)
La Paz (Porto, Portugal)
Lot, Stock and Barrel (Los Angeles, USA)
Smock (Los Angeles, USA)
Stan Ray (Crockett, Texas)
Universal Works (Nottingham, UK)
Veja (Paris, France)
YMC (London, UK)
