
Ploom Shop Sendai, which sells the Plum Tec cigarette device, exclusive cigarette capsules and accessories, will open on Monday, April 16, 2012. The "RETHINK CAFE SENDAI" store, café, bookstore, and art corner will be comprehensively produced by the curated online shopping site "RETHINK CAFE SENDAI.HATCH".
HATCH, a mail order site where people active in various fields carefully select and propose only truly good products, has been involved not only in online shopping, but also in the development of actual stores and corners at the commercial facilities "la kagu" in Kagurazaka and "Nakameguro Tsutaya".
Let's take a look at the details of the stores in Sendai this time.

Near the entrance is the "RETHINK SELECT by HATCH" corner, where visitors can purchase items selected by HATCH selectors. This corner proposes a time to stop and reconsider (=RETHINK) our busy lives, and exhibits and sells a wide range of items related to "wear," "eat," "live," "polish," and "learn" under the theme of "RETHINK," which is the concept of this corner. and sales.

At the central café counter in the spacious store, a high quality café menu is offered, using beans from "NOZY COFFEE," a famous Tokyo coffee shop. The cafe also offers menu suggestions that match the flavors of "Ploom TECH" so that customers can enjoy the marriage between the cafe and the flavors.

Books are also lined up in the café space. The books are selected by "BACH" led by "HATCH" selector and book director Masataka Haba. The bookshelf is designed to inspire people to think about "RETHINK". Books are for browsing only and are not for sale. The book selection theme changes every four months, and the books are replaced accordingly. At the time of opening, the theme is "Scented Bookshelf.

Chocomoo

high lock
Artworks by popular illustrator Chocomoo and media creator High Rock will also be on display in the café space. You can also purchase your favorite works on the spot.
Please enjoy the space filled with the sensitivity of HATCH selectors.
Text_Shinri Kobayashi
RETHINK CAFE SENDAI
Hours: 11:00 - 21:00
Phone: 022-397-7406
Address: Ploom Shop Sendai, Galleria Brandome 1F, 3-11-9 Ichibancho, Aoba-ku, Sendai City
Closed: Open year-round (except for year-end and New Year holidays)
NO SMOKING, Ploom TECH ONLY.
RETHINK CAFE SENDAI:http://rethinkcafe.jp/sendai
HATCH:http://hatch8.jp/