Stylish and solid. A new outdoor sneaker by a Danish brand makes its debut! | news

Comfort shoes from Denmark have been attracting attention as a new option for people's feet, combining the overwhelming quality of leather produced in the company's own factory, which supplies numerous maisons, with the comfort of a comfort shoe.Echo (ECCO)〉.

As its latest model, the new outdoor sneaker "Echo Exostrike. began pre-sales on Wednesday, April 11.

The upper is made of lightweight, ultra-thin Dyneema®-processed leather that is 15 times stronger than steel, and the midsole is made of Forlane™, a PU material that remains flexible even in -40°C environments, yet is more resilient and lightweight than existing materials.

The BioM technology, which was derived from measurements of 2,500 people's feet, is used to create a form that does not interfere with the natural movement of the foot. The stylish visuals of the shoes, which are a departure from conventional comfort shoes, show that Echo is serious about taking its business to a new level.

ECCO EXOSTRIKE WILD DOVE ￥38,000+TAX

ECCO EXOSTRIKE BLACK ￥38,000+TAX

ECCO EXOSTRIKE WHITE ￥38,000+TAX *Only 100 pairs available in Japan

In fact, the Echo Exostrike is so functional that it won the Gold Award in the Hiking & Trekking Footwear category of the ISPO AWARD 2018, one of the most prestigious awards in the outdoors. Furthermore, it is not to be overlooked that highly sensitive stores in Japan have been quick to roll out the product, with BEAMS Harajuku, BEAMS Kobe, Isetan Shinjuku Men's Building, and Ginza Mitsukoshi being among the first to sell the product.

The official website of ISETAN MEN'S will be featuring an interview with Yasuhiro Mihara of "Maison Mihara Yasuhiro," Issey Enomoto, editor-in-chief of the sneaker magazine "SHOES MASTER," and I, Yamamoto of HOUYHNHNM's, who I'm sorry to say is a member of the HOUYHNHNM's team.Trilogy Projectis now open to the public. Each of them tells how innovative Echo is from their own point of view. Don't miss it.