Street culture is thriving these days. Many brands have developed items that scoop it up, captivating fashion people around the world. It was 29 years ago when the street scene was at its height. James Jebbia, who shook up the scene as director of Supreme, opened the boutique "UNION" in the Soho area of Manhattan, New York. He was one of the first to spot street culture at a time when it had not yet penetrated the world, and he picked up sophisticated brands from all over the world, becoming a hot topic of conversation. Later, he opened another store in Los Angeles and became a leader in the American fashion scene.
And now, Chris Gibbs, who has been the buyer of "Union" for a long time, has been appointed as the owner and is taking the lead. And now, in addition to the main store in Los Angeles, Chris has opened a new flagship store, "UNION TOKYO. has opened in Harajuku, Tokyo. We have covered the first day of its opening, so please take a look.
Despite it being a weekday, many people lined up outside the restaurant.
The all-glass-walled store gives the impression of mixing the clean atmosphere of the West Coast with modern elements.
The spacious interior was designed by Kimikazu Futamata, who also designed the store "CIBONE CASE" in GINZASIX and the private store "KIYONAGA&CO." in Fukuoka.
The store's mix of cultures is a sight to behold: minimalist poured concrete, vintage rugs, cushions reupholstered in American wax cloth, and silkscreened illustrations of the black lifestyle placed in the back of the store.
Collaboration items with FEAR OF GOD
Shop-exclusive T-shirts featuring illustrations by Costas Seremetis, a familiar face to the Urahara generation.
In addition to the above, we also offer a wide range of international brands such as Jil Sander, JW Anderson, MARNI, OAMC, JOHN ELLIOTT, BRAIN DEAD, etc., as well as Neighborhood, WTAPS, UNUSED, and DIGAWELL. The lineup also includes international brands such as NEIGHBORHOOD, WTAPS, UNUSED, and DIGAWEL, as well as a number of domestic brands. It is no exaggeration to say that Union's unique aesthetic sense that combines high fashion and street brands is the true essence of the brand. Chris plans to continue to develop his favorite brands one after another through his stores in Los Angeles and Japan.
Owner Chris Gibbs and graffiti artist Costas Seremetis
Lono, store manager.
Most recently, they are preparing to collaborate with contemporary artist KAWS, and they are sure to become more and more central to the scene.
. We invite you to visit the new Tokyo fashion hub, "Union".
Text_Ryotaro Miyazaki
UNION TOKYO
Address: 1F, 2-26-5 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6434-5510
uniontokyo.jp/
