When traveling to an urban area , your choices of where to stay are limited. There are two types of hotels: inexpensive business hotels or luxury hotels, such as foreign-affiliated hotels. Currently, many travelers are staying in business hotels because they consider hotels to be "just a place to sleep. While the service and hospitality provided by luxury hotels are certainly excellent, sightseeing in a city requires less time in a hotel, and choosing a hotel is different from choosing a hotel in a resort area.
In response to this neglect of the hotel experience in urban areas, "Hoshino Resort," the leader in the resort hotel industry, has risen to the occasion. Finally, the urban hotel format, "OMOHoshino Resort OMO7 Asahikawa opened on Saturday, April 28, followed by the opening of Hoshino Resort OMO5 Tokyo Otsuka on Wednesday, May 9. The editorial department visited "Hoshino Resort OMO5 Tokyo Otsuka" earlier and asked about the features of the new "OMO" business model.
Commercial facilities are housed up to the third floor , and a hotel from the fourth floor up.
First of all, the major difference between this type of business and conventional ones is that it is located in a city. We do not have a large site like a resort, nor are we able to install extensive facilities. Therefore, we came up with the idea of "treating the entire city as a resort and utilizing the surrounding facilities.
Take the elevator to the 4th floor where the entrance is located , and you will be greeted by a large Go-KINJO MAP!
Go-KINJO MAP has a tag on it, and when you scan this QR code with your smart phone, the location will be displayed on your smart phone!
What makes this idea possible is a service called "Go-KINJO," which consists of two contents. The first is the "Go-KINJO MAP," created by hotel staff who actually visited more than 100 establishments in the neighborhood. . It introduces not only delicious restaurants and cafes, but also in-depth spots that cannot be found in guidebooks.
OMO Rangers, a group of specialists who know the city .
Another is that you can walk around town with an "OMO Ranger," a guide who knows the neighborhood inside out. Various plans are available, ranging from strolls to bar guides, which should be especially reassuring when traveling alone.
Entrance lined with carefully selected furnishings
The terminal on the right in the photo is an automatic check-in machine.
Next is the interior of the hotel. The large, open entrance with large windows is decorated with cypress wood for the walls and ceiling, and copper plates are placed behind the reception area to look like folding screens. The design is modern, but with a Japanese feel.
Café space open to non-guests
Various Volovan ¥900~.
There is also a café attached to the entrance, where guests can have breakfast. A dish called volovin, a crispy pie crust bowl filled with stew or salad, is the main breakfast menu.
Rooms that make the best use of limited space
Sofa for lounging in the lower part of the room
Bedroom located above the guest room
The guest room is named YAGURA Room, and as the name suggests, it was designed in the image of a yagura (a tower). The upper part of the yagura is the bedroom, and the lower part is the living space. The floor is made of tatami mats, so no dirt is allowed. . It is very rare to find an urban hotel that has been so thoroughly designed in the Japanese style.
Mami Sugiyama, Brand Manager, OMO Marketing
. by the way, the number 5 following the OMO indicates how well the hotel is equipped. Asahikawa is a 7. Right now there are only 5 and 7, but we have a scale of 1 to 9, with 9 being the highest. ." said Mr. Sugiyama, who was our guide this time. What about 1? He paused for a moment and then said, "It's like a bed in the middle of a meadow. (laugh)," he replied, which could be taken as both joking and serious!
Hoshino Resort's new business model "OMO" has been fully booked even before its opening. Room rates start at 9,000 per person per night. If you are visiting Otsuka, Tokyo , or Asahikawa, Hokkaido , please take advantage of it. Of course, those who live in the suburbs will also be able to rediscover the charm of the city if they stay at the hotel.
Text_Keisuke Kimura
Hoshino Resort OMO5 Tokyo Otsuka
Address: 2-26-1 Kitaotsuka, Toshima-ku, Tokyo
Phone: 0570-073-022
omo-hotels.com/otsuka/
