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"Burberry.has released its Fall/Winter 2018 Pre-Collection. This collection features a "crash" theme of conflicting elements, including a mix of high-impact colors and prints, and layering of oversized and slim garments.
For example, graffiti-style graffiti over vintage checks from the 60s, graffiti over prints used on scarves from the 80s and 90s, and updated archival designs. The clothes and accessories were a clever mix of traditional and street casual.
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To coincide with the launch of the pre-collection, a campaign visual featuring model Adjoa Abowar was also released. Adjoa, a Ghanaian-British model, is one of the hottest models in the world today. The visuals were shot in her father's hometown of Accra, Ghana. Photographer Juergen Teller captured her visiting her family with her good friend and model Sonny Hall.
©Courtesy of Burberry/Juergen Teller
Burberry's official website introduces the campaign visuals with comments from Adjoa. It is interesting to see how she felt about this shoot.
The pre-collection is available on May 2 at Burberry stores nationwide as well as on the official website.
Text_Ryo Muramatsu
Burberry Japan
Phone: 0066-33-812819
https://jp.burberry.com
