
A fashion brand from the West Coast of the United States that connects to three board cultures: surfing, skateboarding, and snowboarding.VOLCOM (VOLCOM))Since its establishment in 1991, the company has developed products that have attracted many boarders.
The brand and Primo Beer, a long-established Hawaiian beer brand with a sophisticated, sharp taste and refreshing aftertaste, have collaborated to create a collection that advocates an aloha style.

Primo Chug S/S Tee ¥3,800+TAX


Primo Island S/S Tee ¥3,800+TAX


Primo Beer Mod ¥8,500+TAX

Primo Chug Cap ¥4,400+TAX

Primo Island Visor ¥7,600+TAX
The nostalgic "Primo Beer" branding image is reflected in the items in this collection. The board shorts, a staple of the Volcom line, feature a unique pocket for a beer bottle. The design is perfect for beer lovers. For more information, please visitthis way (direction close to the speaker or towards the speaker). You can also check it out from
This summer, wear these garments and celebrate to your heart's content while sipping "Primo Beer".
Text_Ryotaro Miyazaki
VOLCOM JAPAN
tel: 03-5771-4560
volcom.com