As you know, in the world of apparel, we are always making products six months or a year ahead of time. For example, 2018 AW items are usually available in stores from July to August.
In the real world, it's still before summer, but we're going to start in earnest with the 2018 AW season.DONTSUKIThe brand name of the company is "TARAKURI" (meaning "the brand" in Japanese).
The brand concept of "DON'TSUKI" is "a fusion of everyday life and humor. The brand debuted in December 2017 as a domestic brand under the theme of "PLAYFUL/CHILDHOOD" as a pre-collection. The brand debuted in December 2017 as a pre-collection under the theme "PLAYFUL/CHILDHOOD. We have received the 2018-2019 AW look of this brand.
The theme is "BUBBLE RE: ( BUBBLE REVIVAL / BUBBLE )" and the collection focuses on the 90's with street, mode and sporty elements. The collection is available in two sizes: 1" x 1" and 2" x 1".
The "RE:" in the theme is also expressed in the item gimmick. For example, it incorporates elements of reversible (REVERSIBLE), reflection (REFLECTION), and removable (REMOVAL), as well as coloring reminiscent of the 90s and humorous graphics. The design is characterized by its humorous qu゙raphic style.
The production team for this look is truly magnificent. Stylist TEPPEI, who has styled famous celebrities such as Hama Okamoto and is one of Tokyo's leading fashion icons, hair and makeup artist NORI, who has done hair and makeup for numerous collection brands such as "Doublet", and photographer Yuki Kumagai, who studied under Osamu Yokonami and has been working freelance since 2016. The photographer Yuki Kumagai, who has been active as a freelance photographer since 2016, was trained under Osamu Yokonami.
The color combinations, the models' poses and hairstyles, etc., do not just show off the clothes, but also reflect the brand concept, "Fusion of everyday life and humor. The result is a collection that gives a sense of the brand's concept of "fusion of everyday life and humor".
It seems that it is also being handled in other parts of the country. If you are interested, please check the official website.
Text_Shinri Kobayashi
DONTSUKI
https://www.dontsuki.jp/info/
Instagram:@dontsuki_japan
Inquiry:inc@dontsuki.jp
