A leading Italian brand with a history of over 60 years.UNITED COLORS OF BENETTON.. The company got its start when Luciano Benetton, the founder of the company, noticed that knitwear designs were plain and started producing colorful knitwear. Today, the iconic use of color is a hallmark of the brand.
And from 1983 to 2000, he worked on advertising photography for Benetton , a socially-conscious photographer who has been a part of the brand's history,Oliviero Toscaniwill once again be responsible for the campaign photography, starting with the Spring/Summer 2018 season. With that, theSpecial Siteis now available to the public.
The site features the latest campaign photos, as well as archival photos from the past, arranged by decade. The site also includes a special interview with the designer, who talks about the story behind his return to the brand, the birth of the brand name "United Colors of Benetton," and his thoughts on today's world.
In addition, as a unique Japanese homage to Toscani, mini interviews with nine people selected from Tokyo's street fashion scene are also available for viewing; an Instagram hashtag submission campaign, "MY STYLE MY," themed around the flowers that appear in the advertising photos for the 2018 spring/summer season, is also being held through May 31. BENETTONISM PRESENT CAMPAIGN" is also being held until May 31 (Thursday).
Getting to know Mr. Toscani, who supported the golden age of the brand and its future, may be similar to getting to know Benetton and a part of the history of fashion. . First of all, let's take a look at the special website.
Text_Rei Kawahara
Special Site UNITED COLORS OF BENETTON. with OLIVIERO TOSCANI
ism.benetton.com
MY STYLE MY BENETTONISM PRESENT CAMPAIGN
In honor of Benetton's Spring/Summer 2018 campaign visuals, which incorporate flowers of various colors into the styling, those who post a "flower" themed photo or video on Instagram with the hashtag #benettonism will be entered into a drawing for a special gift.
Prizes:.
Invitations to summer festivals to be held in the summer of 2018(1 pair of tickets for two people)
Latest items worn by Tokyo Millennials ( each / Total 9 )
How to apply:.
1. Follow @benetton_japan, the official Instagram account of Benetton Japan.
2. Photos and videos taken under the theme of "flowers" in connection with the spring/summer 2018 campaign visuals,
Post to Instagram with the hashtag #benettonism .
. Those who have set their postings to "Private" will not be eligible for the drawing.
*Winners will be contacted via direct message.
Please note that the photos and videos you submit may be featured on a special website.
Application period: ~May 31 ( Thu )
