A new brand based on the concept of "Just good is goodNICENESS〉.
Yuichi Go, who has worked as a designer for various domestic and international brands, started this brand in the 18S/S season.
Each ¥15,500+TAX
At a glance, it looks like a basic T-shirt, but in fact, it is made of a canoco fabric knitted from a blend of shrink-proof silk and cotton yarns.
The soft texture when it touches the skin is nothing short of superb. The color scheme of the border around the collar is said to have been arranged to accentuate the innerwear. It is a very hard-to-do production.
¥49,800+TAX
And here is our original denim made of wild silk, a material that can become wool, cotton, or linen depending on the processing.
The silhouette is a modern modification of the 70's "517", and the laid-back style is the best easy pants.
In any case, "nice-ness" is full of items with a lot of philosophy.
In Tokyo, the brand is sold at "L'ECHOPPE", "International Gallery BEAMS", and other stores where discerning fashion addicts gather. For the 2018 fall/winter season, the brand will be carried at about 20 stores nationwide. Be sure to check them out as soon as possible.
Photo_Yohei Miyamoto
Text_Ryo Komuta
élite
Phone: 03-6712-7034
www.niceness.jp
