
Illustrator who is active in providing CD jackets for artists and illustrations for brands.snow cocoonand, at the tender age of 22, the head of the designer and companyHayakawa Gomi (brand-name breath mint marketed as having various medicinal properties)and others will launch the street fashion brand "SAY HEY KID" in the fall/winter 2018 season.
The theme of the first collection is "no one knows no one". The lineup of items will include graphic depictions by Yukishita of scenes related to supporting characters from five films, including "Friday the 13th," "Hellraiser," and "American Psycho.



The first commemorative seasonal visual was created by photographerOmiyama Shun, stylist.Fuchigami Kan. and other up-and-coming creators.



In conjunction with the launch of the brand, a new store in Harajuku, Tokyo, will open on May 18 (Fri.).CANNABISThe order-taking and sales event will be held at the gallery space of In addition to clothing, artwork used in the graphics will also be available for purchase.
The concept and visuals are unique and raw, making you want to see the items as soon as possible. Be sure to check out the new brand "Say Hey Kid," which explodes with the sensibilities of the anxious young generation.
Text_Rei Kawahara
SAY HEY KID 2018AW exhibition and sale
Dates: Friday, May 18 - Sunday, May 20, 2018
Venue:CANNABIS TOKYO
Address;: GB Building 3F, 5-17-24 Jingumae, Shibuya-ku, Tokyo
Hours: 12:00~20:00
Utsuwa Corporation
info@lavi.shop