Brands that imbue their clothing with Japanese tradition and aesthetics have recently been attracting a great deal of attention. The recently debutedSOWBOW.is one of the brands with such roots. With the message of "not something for someone special, but something that can be a part of people's daily lives," the brand designs and actively proposes items that are appropriate for Japanese culture, environment, and history, using traditional techniques (fabric, dyeing, and sewing) that have been handed down in the Kyushu region for a long time.
SOUBOU will hold a jewelry store in Nakameguro for three days from May 18 (Fri.).ALANDALAThe pop-up store will be held at The lineup includes the brand's flagship "Sobo" shirt, as well as wear using Arita-yaki porcelain and Kurume-gasuri fabrics, all of which offer a full taste of the brand's worldview. The ongoing Japanese-Western fusion style that skillfully incorporates Japanese wabi sabi into today's mood is a must-see.
SOWBOW SHIRT (Lt. INDIGO) ¥25,000＋TAX
SOWBOW SHIRT (Dk.INDIGO) ¥25,000＋TAX
Kanji logotype T-shirt / "KANJI" LOGOTYPE TEE ¥5,800＋TAX
BELL SHAPE "MUGIWARA" HAT ¥6,800＋TAX
SOWBOW SAKE CUPS (3pce 1set) ¥6,000+TAX
There are various items of interest, but the "Soboshi Shirt" is particularly noteworthy. The smooth feel and elegant luster of the silk blend is perfect for the coming hot season. In addition, the buttons are made of original ceramic buttons that were created one by one by craftsmen at the Aritayaki pottery studio, and other fine details have been carefully crafted. In addition to the indigo color shown above, the brand offers a total of four colors: white, which is also a silk blend, and black, which is Kurume-gasuri.
The brand is worth seeing with your own eyes, so why not take this opportunity to visit?
Text_Yosuke Ishii
SOWBOW POP UP STORE
Dates: Friday, May 18 - Sunday, May 20
Hours: 12:00 - 20:00 (until 19:00 on Sundays)
Location: ALANDALA
Address: B1F, 1-2-8 Nakameguro, Meguro-ku, Tokyo
www.alandala.jp
www.sowbow.jp
