Denmark, a Scandinavian country, is famous for the high level of happiness of its residents. There is a word that symbolizes this way of life.
It is the Danish word "hygge". The adjective "hyggeleg" of this word, which refers to a cozy time or a nice place, has a meaning similar to comfortable, relaxing, or dusty. In Denmark, this sense is said to be near the top of the list of values for living. It is attracting attention as a new value in Europe and the United States, and is said to be close to the sense of the Japanese, who have always valued time spent at the kotatsu or on the porch.
The market that gave me these words, "City of HuguelyThis market, which started in May 2017, is a collection of products that make you want to create such a time, not necessarily Scandinavian-made products, and is based on the concept of meeting the creators and the things and food that make a good time. The concept of the market is to meet the creators of the products and foods that make your time better.
Here is a partial list of this year's lineup.
paper parade printing( paper type/Tokyo)
. Activities are based on the principle of "exploring the possibilities of paper. Mini workshops to experience paper type and goods made from paper type are being developed.
SAUNA TRUCK( Sauna/Tokyo )
The Outdoor Sauna Truck was born from the idea that "it would be great if we could enjoy sauna anytime, anywhere. The Outdoor Sauna Truck offers a new style of sauna in nature that can be enjoyed in a casual and luxurious environment.
SF Calais - ( Calais/Tokyo )
Curry unit of Takenaka F. Nakano and Takenaka N. A. . We will make a strange curry that seems unlikely, but is a little mysterious. We will fill the gap in your heart with our "hygge" curry, which will be limited to the event.
son of the smith( hard cider/nagano)
An American-style cider wine made by a Nagano apple farmer who has been in business for many years. The clear concept and taste have been well received.
SAUNA TRUCK, a project to create a mobile sauna that can be enjoyed anywhere, will exhibit a mobile sauna converted from a truck. Visitors will be able to experience a part of the sauna culture that is spreading in Scandinavia, the birthplace of saunas, as well as in the U.S. and Japan, especially among the younger generation. The curry unit "SF Kare~" has created a curry based on the theme of Hygge. There will also be workshops using new techniques, such as "paper parade printing," which uses paper type to create and print original letters, and "Kin-san-sin-san," which remakes clothes using silver and special foils, as well as "Okawa Glass Works," which has a 100-year history of making glass in Sumida. which has a 100-year history of making glass in Sumida, and a wide variety of household goods.
This market is a concept that connects Scandinavian and Japanese lifestyles. It is perfect for those who value feelings and moods, rather than money and numbers.
Text_Shinri Kobayashi
Huguely City (HYGGELIG MARKET)
Date: Sunday, May 27, 11:00-18:00
Admission: Free
Location: The Fleming House
Address: (, 2-6-10 Miyoshi, Koto-ku, Tokyo, 6 minutes walk from Kiyosumi-Shirakawa Station on Tokyo Metro Hanzomon Line / Toei Oedo Line )
Organized by Baum Co.
Cooperation: WAT Co.
http://ba-um.jp/hm
