A new service directed by us, "HOUYHNHNM",Houyhnhnm's.opened today at 12:00 pm. HOUYHNHNM's" is an e-commerce antique mall that brings together a selection of the best vintage clothing stores that HOUYHNHNM's has to offer.
Even when it comes to secondhand clothing, there are a thousand different genres of secondhand clothing stores that will participate. The areas where they will be located are also different. Therefore, you can enjoy unexpected encounters with stores you would not normally visit or items you would not normally pick up. In addition, the site will also offer unique content not available on other e-commerce sites, such as the "FEATURE" feature, which takes advantage of the editing capabilities developed for HOUYHNHNM's, and the "PEOPLE" recommendation function, which features recommendations by celebrities.
For the memorable opening, some of the most talked-about vintage dealers without actual stores will participate from the most prominent stores in Tokyo. Here is a brief introduction of the five vintage clothing stores that will be participating.
ARMS CLOTHING STORE
The owner, who gained experience as a buyer at a famous Harajuku store, became independent in 2012. The store offers a well-balanced product lineup, focusing on American vintage clothing, from condition-conscious regular vintage clothing to the very best vintage clothing. Since its opening, the store has been steadily gaining fans. In April, the long-awaited second store opened in Shimokitazawa.
Jam-Clothing
This unique vintage clothing store is run by two owners, one of whom purchases mainly from the U.S. and the other from Europe. The store attracts a lot of attention from vintage fans, with a long line of customers waiting in line every time a new shipment arrives. In particular, there is a wide selection of prewar working-class daily wear centering on French work clothes and pre-1960s royal military items. It is a representative store of Euro Vintage, which is getting more and more popular these days.
SLUT
The company operates four stores, including the affiliated Albatross, in Koenji, one of the best used clothing stores in Tokyo. By going to the U.S. every month to buy, this excellent store always delivers fresh used clothing. We offer classic American casual used clothing such as military, work, outdoor, and sports clothing at reasonable prices. On the other hand, they also have a good selection of vintage clothing, and are supported by a wide range of customers from vintage clothing beginners to experts.
offshore
With a background in street culture such as art and music, this up-and-coming store deals in both new and used clothing. The store regards vintage clothing as the "spice" of fashion, and selects only what it thinks is cool from its own unique perspective. The shop is not bound by old values such as age or rarity, but rather uses flexible ideas to discover new values in vintage clothing. In particular, designer brand vintage clothing is a must-see.
OKINAWAN PICKERS
As a standard-bearer of the next-generation vintage scene, this vintage dealer is supported from all quarters, especially by highly sensitive opinion leaders. In addition to buying for select stores and vintage clothing stores, he regularly holds pop-up stores in various locations, and is well known throughout Japan even though he is a dealer rather than a store. They have an especially good reputation for military items, and their huge stock of dead stock from various countries is a sight to behold.
First of all, "Hui-Nam's" will start with these five stores. We plan to expand it in the future, not only to stores in Tokyo, but also to gather many interesting and energetic stores from all over the country, so please look forward to it. First of allHuynemuz."and bookmark it! We look forward to serving you in the future!
Text_Yosuke Ishii
Houyhnhnm's
store.houyhnhnm.com
