Although environmental awareness is steadily increasing, it is still a work in progress in Japan. From Madrid, Spain, a country more advanced than Japan in terms of environmental consciousness, comes an eco-friendly eyewear brand <PARAFINAThe "Mere Old Man" has landed in Japan.
The brand creates eco-friendly eyewear by using recycled and other materials. Founders Samuel and Lujan launched the brand in Madrid, Spain in 2015 to create eco-friendly eyewear with contemporary design and a story to tell. Their entire collection is inspired by nature and created with a unique handcrafted technique, creating eyewear that is not only ecological but also 100% allergy-free and suitable for everyday use.
Let's take a look at its lineup.
The "ECO-SILICON COLLECTION" is one of Parafina's representative collections, made from recycled plastic bottles and featuring a wide range of color variations.
ECO-SILICON COLLECTION" ¥4,800＋TAX
The "HYBRID COLLECTION" uses recycled plastic bottles for the rims and bamboo for the temples.
HYBRID COLLECTION" ¥6,000+TAX
SEE BEYOND TRASH COLLECTION" is a delicate collection made of recycled aluminum. The lines are thin and ultra-lightweight.
SEE BEYOND TRASH COLLECTION" ¥7,200＋TAX
The prices are generally reasonable.
The brand quickly became a hit, distributing 500,000 bottles a year, and has remained committed to pursuing development using recycled and eco-friendly materials such as PET, aluminum, and bamboo.
The design is based on the Spanish sea, which we see every day. The deep blue of Spain's west coast and the dark black of the north coast are the key colors used in the lens coloring. For "Palafina," the sea is the mother of all things and an indispensable presence.
This is the season when we have more and more opportunities to put on our sunglasses and go out to the beach. When we go to the ocean, we can't help but feel the damage to the environment and the awe of nature. It would really make sense for such a person to choose these sunglasses.
Text_Shinri Kobayashi
BEAMS Ebisu
Address: Atre Ebisu Main Bldg. 4F, 1-5-5 Ebisu-Minami, Shibuya-ku, Tokyo
Phone: 03-5447-7061
BEAMS MEN Shibuya
Address: 1F & 2F, 1-15-1 Jinnan, Shibuya-ku, Tokyo
Phone: 03-3780-5500
