NEWS

Translated By DeepL

Craft beer lovers should not miss this! Beer-themed events are held in and around Tokyo.

Although we drink beer all year round, summer is the best season for beer. In recent years, the repertoire of craft beers has been expanding with the influx of new brewers and the birth of many new craft beers.

Such a beer-themed event will be held for 16 days from June 2 (Saturday) to June 17 (Sunday), 2012, and will be calledTokyo Beer Week 2018will be held.

. This event is intended to promote the beer scene in Tokyo by allowing various stores and organizations in Tokyo and neighboring cities to enjoy beer with their own free ideas. For example, each restaurant offers a set menu of food and beer, pairings, talk show events, etc. The 4th event was held in 2017 with 129 participating stores, and this year, the 5th event, will be larger in scale than last year, with approximately 230 participating stores, 1.8 times the number of last year. This year's event will be larger than last year's, with approximately 230 stores scheduled to participate, 1.8 times the number of last year.

Under the theme of "BEER JUNCTION," the festival aims to be a "meeting point" where a variety of beers full of ideas, their brewers, and various cultures and fan groups with a strong affinity for beer can meet intensively during the festival, leading to the discovery of new attractions and the further expansion of possibilities in beer culture in the future. The goal is to discover new attractions and to further expand the possibilities of beer culture in the future.

Steve Hindy, (Brooklyn Brewery co-founder/former journalist )
In the early 1980s, while working as a Middle East correspondent for the Associated Press, he started brewing beer at home because drinking was prohibited there. Brooklyn Brewery is now known as a pioneer in the American craft beer revolution.

Hiroyuki Fujiwara, ( beer journalist/beer critic/illustrator )
. Born in 1958. After graduating from Osaka Kyoiku University , worked as a junior high school teacher before becoming a freelance illustrator. He has a deep knowledge of food culture, especially beer, and is active in various media as a representative of ( Ipposha ) Japan Beer Journalists Association. He has acquired various beer-related qualifications and has served as a judge for the World Beer Cup and other international beer competitions overseas. He is the author of many books, including "Introduction to Beer from Zero Knowledge" and "BEER HAND BOOK," and a recent book, "Drink Beer Slowly," ( Nikkei Publishing Co. ).

One of this year's contents will be a talk show featuring Steve Hindy, co-founder of Brooklyn Brewery, a leading brand in the global craft beer scene, and author of "The Craft Beer Revolution. , president of the Japan Beer Journalists Association, and beer critic, Hiroyuki Fujiwara. He will talk about the success of Brooklyn Brewery from its founding to the present, and how it has overcome numerous challenges. Steve Hindy, who has been at the forefront of the craft beer revolution, will speak about the essence of the craft beer business. The event will be divided into two parts, with the first half featuring a talk by Steve Hindy and Hiroyuki Fujiwara, and the second half featuring a panel discussion with Shigemune Suzuki, president of Isekakuya Brewery, a rapidly growing brewery in Japan, and Shiro Yamada, president of Far Yeast Brewing. The second half of the event will feature a question-and-answer session. The second half of the discussion will be based on questions submitted by participants in advance.

Mr. Shigemune Suzuki (, Representative of Isekakunoya Beer )
Born as the 21st generation of a long-established rice cake shop. After graduating from college, he took over the family business and started working at a rice cake shop, but he could not forget the fun of microorganisms he majored in at college, so he started producing and selling microbrews in 1997, and has won many awards at international beer competitions. He has won many awards at international beer competitions, and is currently in the process of winning the International Beer Cup for the fourth consecutive year.

Shiro Yamada, (Far Yeast Brewing Representative )
He started his career at a major VC firm and worked in corporate planning at companies such as On the Edge ( and later Livedoor ). In 2005, he received his MBA ( and MBA ) from the University of Cambridge, England. In 2005, he received his MBA from Cambridge University in England, where he was exposed to a variety of beer cultures. After returning to Japan and preparing to start his own business, he established Far Yeast Brewing Co. KAGUA is currently sold in 16 countries around the world.

It will be a rare opportunity for those interested in the craft beer business , and for craft beer lovers to simply have a great 16 days!

Text_Shinri Kobayashi


Tokyo Beer Week 2018
Period: Saturday, June 2 - Sunday, June 17, 2018
https://beerweek.jp/2018/
*Please check our website for more details.

talk show
Date and Time: June 11, 2018, ( Mon ) 19:00-20:30( Doors open: 18:30)
Location:Spring Valley Brewery Tokyo
Address: In Log Road Daikanyama, 13-1 Daikanyama-cho, Shibuya-ku, Tokyo
How to apply:.This page on PeatixPlease apply from the following link.
Fee: ¥2,500 per person(2 beers and snacks included)
Capacity: 40 people *Close when capacity is reached
Organizer: Tokyo Beer Week Executive Committee
Operated by Retty Corporation

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