As the word "Insta-ei" was chosen as the most popular word last year, people not only in Japan but also all over the world are using social networking services such as Instagram to obtain and share information. Some of them are called "Instagrammers" or "influencers" who have tens of thousands of followers, and their popularity now surpasses that of celebrities.
T-shirts featuring popular influencers based on illustrator Yu Nagaba's popular "Girl." illustration series will be available as part of the exclusive "BEAMS T" collection on Saturday, June 2.
@_miugram_ ¥4,500+TAX
@miho_cocoa ¥4,500+TAX
@hannachanx ¥4,500+TAX
@yukikokubu ¥4,500+TAX
Cute and pop illustrations are overwhelmingly popular among the younger generation on Instagram@_miugram_, ,@miho_cocoa, ,@hannachanx, ,@yukikokubu. and is completely original, drawn exclusively for this collaboration.
This collection offers a glimpse of the chic playfulness of virtual communities projected onto fashion. Please visit the store and immerse yourself in the world of popular influencers as depicted by Mr. Nagaba.
Text_Ryotaro Miyazaki
BEAMS T HARAJUKU
Address: 1F, 3-25-15 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3470-8601
beams.co.jp
