By distancing itself from the major trends in the apparel industry of "fast, cheap, and mass production," the company focuses on materials and embroidery to produce high-quality garments.Jurgen LehlThe first is the "Babaghuri" and the second is the "Kalahari".
The ivy-covered store "Babagourri Honten" is located in Kiyosumi-Shirakawa, a hot area in East Tokyo that goes hand in hand with the brand's philosophy. Two pop-up events will be held at this store.
The first is "Babagoury Table, Three-person Exhibition," an exhibition of tableware that is typical of Yoganrail. The first is "Babagouri Table by Three," an exhibition of ceramics by Tsunehisa Gunji and Keiko Gunji, potters in Mashiko, Tochigi, and glassware by Yoko Yamano Andersson, who is based in Stockholm, Sweden, and focuses on the production and design of glass.
The second is a pop-up featuring new menswear products from Yoganrail and Babagoury. This is a rare opportunity to check out the entire lineup of menswear in the main Baba Baggouli store, which displays a large number of women's items. The shirts in a wide variety of colors and patterns, hand-dyed woodblock prints, hand-spun and hand-woven cotton, and printed linens, stamp printed T-shirts, comfortable wide pants, etc., are made with textured materials and handmade traces, and are full of charm different from mass-produced clothes. (Sat.) - (Sat.) June 30.
A reception with drinks and snacks will be held on Saturday, June 2, from 3:00 p.m. at Babagoury's main store.
This is a unique opportunity to experience the brand's philosophy. We hope you will visit the exhibition while touring around Kiyosumi-Shirakawa.
Text_Shinri Kobayashi
Babagoury Honten
Address: 1F, Yogan Rail Headquarters, 3-1-7 Kiyosumi, Koto-ku, Tokyo
Phone: 03-3820-8825
Open: 11:00-19:00, open year-round
www.jurgenlehl.jp
New menswear exhibit
Store : Babagoury Honten
Period: June 2 (Sat) - 30 (Sat)
Babaghuri Table Three-person Exhibition
Period: June 2 (Sat) - 10 (Sun) (Babagoury main store), June 15 (Fri) - 26 (Tue) (Babagoury Isetan Shinjuku store)
Exhibit: Ceramics by Mr. Tsunehisa Gunji and Ms. Keiko Gunji, Glass by Yoko Yamano Anderson
Reception: Saturday, June 2, the first day of the event, from 15:00. Drinks and snacks will be served.
Artist in store: June 2 (Sat.) and 3 (Sun.) (Babagoury main store only)
