NEWS

Translated By DeepL

The location is along Shibuya Koen-dori. Ray-Ban's directly-managed store is finally opened.

Sunglasses are indispensable in summer. Not only do they protect your eyes from the strong sun, but they also make a great accent to your coordination. You can never have too many pairs.

Friday, June 29,Ray-Banwill open its first directly-managed store in Japan. The location is along Shibuya Park Avenue in Tokyo. The store will be located along Shibuya Koen-dori Avenue in Tokyo, and will feature a store design based on the brand's key colors of red and black, and the store will consist of one floor.


The store will carry the entire Ray-Ban eyewear lineup, which now numbers more than 900 different types, and will also include products that are only available at the Shibuya store and a kids' collection. In addition, for the first time in Japan, Ray-Ban will offer genuine lenses and sunglass lenses with prescription lenses. Both of these lenses are original lenses with the Ray-Ban logo, and many people may have been waiting for these lenses.

To commemorate the opening, a limited edition "Wayfarer" will be available exclusively at the Shibuya store. One is a model with the words "TOKYO" and "SHIBUYA" engraved on the inside of the temples. The other is a collaboration model with the Martinez Brothers, a DJ unit popular in the New York club scene.


Wayfarer with engraved "TOKYO" and "SHIBUYA" ¥21,000+TAX


Ray-Ban x Martinez Brothers ¥25,000+TAX (top), ¥28,000+TAX (bottom)

At the Shibuya store, customers can also order "Remix" customized sunglasses, which are only available online, while viewing the actual product.

For those who love Ray-Ban sunglasses and glasses, this is the long-awaited directly-managed store. Why not get a new pair for the summer?

Text_Ryo Muramatsu


Ray-Ban Store Shibuya
Address: 1F, Zoukei Kaikan, 1-20-11 Jinnan, Shibuya-ku, Tokyo
Open: 11:00 - 20:00, open year-round
Phone: 03-6416-5601
http://ray-ban-japan-store.com

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