"To support your daily life in comfort 24 hours a day, 7 days a week" is the meaning of the phrase.New BalanceThe "247" sneaker from the brand's "247" brand . The other day, the brand's iconic gray color was introduced for the second generation, which has evolved into thethis modelwas launched for the first time.
And on the coming Saturday, June 30, the colorful "247v2" key model, "NB 247 TRITIUM PACK." will be the newest addition to the fall/winter lineup.
And to celebrate the upgrade of the 247 and the release of this NB 247 TRITIUM PACK, a pop-up store will appear in Shibuya on Saturday, June 30, starting at midnight for 24 hours only.
This pop-up is where you can purchase the "NB 247 TRITIUM PACK" before anyone else in the world. The London artist , who did the illustrations for the art event held at the time the first "247" was released,Kate MorossThe store is being decorated with art from the
Kate Moross
The space is said to have some kind of "participatory art content that continues to evolve 24 hours a day." . Because of the unusual concept, I am quite curious about the contents.
In addition, when you purchase shoes in the store, you will receive a special bag with an illustration by Kate Moross.
We invite you to experience the new future-classic "247" and its world view, which combines traditional craftsmanship and quality with modern technology and design.
Text_Rei Kawahara
247 POP-UP STORE
Location: 16 (SIXTEEN)
Address: 6-19-15 Jingumae, Shibuya-ku, Tokyo
Time: Friday, June 30, from 0:00 to 24:00 the next day
MS247.
Price: ¥11,000+tax
Color: MAGNET, BLACK, MOONBEAM, WHITE
Size: 22.0 - 29.0 , 30,0 cm
On sale: Saturday, June 30
shop.newbalance.jp/shop/e/eE247
New Balance Japan Customer Service Center
Phone: 0120-85-0997
New Balance x HOUYHNHNM special site
sp.houyhnhnm.jp/newbalance/
