The streets of Shibuya and Zins sunglasses . A fashion story featuring young actors and models such as Hiroto Oshita is unveiled. | news

[<〈], a leader in the eyewear market.JINS (JINS)The store, which opened last year, is a new type of store that aims to fuse culture and eyewear.JINS Shibuya Store".

"We are not afraid to introduce culture that has never been seen before, create outrageous trends, and be cutting edge. We are not afraid of being on the cutting edge." . Under the slogan "JINS in Shibuya is not interesting if it is ordinary," JINS has established both a physical store and aOfficial Site. We are sending out content that goes beyond the confines of a single eyeglass store.

A feature article titled "JINS SUNGLASSES 18SS '100 LOOKS'" is now available on the official website. 100 shots from the eyewear collection for the Spring/Summer 2018 season, which includes eyewear inspired by cocktails and craft beer, as well as classic designs, were shot by photographer Yoko Kusano in the streets of Shibuya , and incorporated into the video by film director Yuka Eda.

Up-and-coming young actors Hiroto Oshita and Shoro Sakuma, and models Mineyu Kotani and Minami Mitsushima, who have been active mainly in fashion magazines, appear as the four subjects of the film. The inorganic atmosphere of Shibuya, which always seems to be heated but somewhat distracted, and the freshness of the models intersect in this dense fashion story.

Zins.Official Instagram. will be posting posts related to the "JINS SUNGLASSES 18SS '100 LOOKS'" from time to time.

In addition to this content, the filmmakerYuki Yamatoand artists.Nariakira KobukuroPlease continue to check out the official site, where you can enjoy the rich and interesting contents, such as the interview with "Megane" (a Japanese word meaning "glasses" in Japanese).