NEWS

Translated By DeepL

Looking back through Columbia, this year's Fuji Rock.


Despite concerns about a typhoon, this year's Fuji Rock Festival '18 has come to a successful conclusion. This year was also the 20th anniversary of the festival held in Yuzawa and Naeba, and we were entertained by the best lineup to celebrate the anniversary, including the descent of living legend Bob Dylan and the rise of rap music to present a new face of Fuji Rock.


Outdoor brands have been supporting Fuji Rock for many yearsCOLUMBIAThe staff jacket is a "Columbia" waterproof and breathable material. Did you know that all staff members are provided with staff jackets made of Omni-Tech, a waterproof and breathable material developed by Columbia? . Even though it is a summer festival, the venue is still the wilderness. Sudden rain and fierce winds can often occur. Columbia is appealing to visitors through its staff members at the festival to make them aware of the need for outdoor wear that can cope with such harsh conditions. This year again, staff members wearing Columbia jackets were active throughout the venue.


On the left is this year's staff jacket. The special Columbia 80th anniversary logo "CELEBRATING 80 YEARS OF KEEPING YOU OUTDOORS" is laid out below the words "CELEBRATING 20 years IN YUZAWA/NAEBA" celebrating the 20th anniversary of Fuji Rock's Yuzawa and Naeba venues. The gold lettering looks good on the black body. On the right is last year's staff jacket. The year of the event, "2017," is printed on the jacket along with a cute illustration. Each year's design has a different twist to it, and it is sure to lift the spirits of visitors to the event.


This year's Fuji Rock was hit by bad weather due to a typhoon. Among the many types of rainwear seen at the event, Columbia's rain ponchos were the most conspicuous. I saw so many rain ponchos everywhere at the event, regardless of age or sex, and that's because Columbia was the first to introduce and popularize the now-familiar rain poncho at outdoor festivals. Columbia offers a wide variety of colors and patterns each season, so it's fun to choose the right one for you.


His first live performance at Fuji Rock was also well received.WONKWONK encountered Mr. Nagatsuka, vocalist of WONK also appeared in the corner "COLUMBIA PRESENTS WE LOVE FUJI ROCK" in the radio program "FES! SPECIAL from FUJI ROCK FESTIVAL'18" on InterFM897 broadcast on the third day, Sunday the 29th. FESTIVAL'18". During the program, they shared behind-the-scenes stories about Fuji Rock, such as when they were selected to perform at Fuji Rock, and how the members bought clothing from "Columbia" to protect themselves from the rain at Fuji Rock. It is interesting to listen to a radio show where you can get a glimpse of the true faces of the artists. By the way, the broadcast is available on radiko's Time Free within a week, so if you are interested, please listen to it.


We took a look back at this year's Fuji Rock from a slightly different perspective. This time, we focused on the outdoor brand "Columbia. Columbia is closely involved with Fuji Rock in a variety of ways, and I am reminded once again that we can enjoy Fuji Rock to the fullest thanks to their dedicated support and clothing that we can entrust ourselves to without worry.

Fuji Rock is over , but summer festivals are still going on.This siteIn this section, the staff of Columbia recommends coordinating festival and camping outfits, so please check it out as well.

Text_Yosuke Ishii


Columbia Sportswear Customer Service
Phone: 0120-193-803
www.columbiasports.co.jp

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