Familiar with the laurel symbol, [Joon].FRED PERRYThe polo shirt is undoubtedly a representative item. Polo shirts are undoubtedly a representative item, but in recent years, the brand has gained popularity among a wide range of generations as a total brand that can be coordinated with the entire body.
This momentum was also felt at the recently opened Fred Perry Shop Osaka in Minamihorie, Osaka.
As the only street-level store in western Japan, this flagship store is able to carry everything from standard polo shirts to limited edition products.
The first and second floors, which have a sense of unity through the atrium, are designed as permanent sales floors, while the third floor is flexible enough to accommodate various events.
The rounded façade is bright and open, with natural light streaming in through fully-openable sashes, and benches on the street side of the first floor allow anyone to sit freely, and together with the adjacent Horie Park, the building will likely function as a neighborhood chill spot.
They also have a terrace on the third floor where you can enjoy the greenery of the park and a spot to light up the cherry trees.
A store in Tokyo that brings together the best of the brandUnlike the "I'm a local" store, this store is directed to be a store that emphasizes local ties. Perhaps it is a perfect fit for the city of Osaka.
Let's take a look at the reception held the day before the opening.
Souvenirs full of Osaka's unique humor were handed out to visitors. Daikoku sauce, after all!
The weather was unfortunate, with torrential downpours, but the crowd was still this lively. It was an evening that showed the underlying strength of the brand.
To everyone in the Kansai region, please visit this wonderful store and see for yourself.
Text_Ryo Komuta
Photo_Shungo Takeda
Fred Perry Shop Osaka
Address: 1-21-7 Minamihorie, Nishi-ku, Osaka-shi, Osaka
Phone: 06-6543-2130
Open: 11:00-20:00, irregular holidays
Open: Saturday, July 7, 2018
