Remember the advertising campaign for Calvin Klein Underwear and Calvin Klein Jeans for the Spring/Summer 2018 season? Based on the concept of the family ties behind the traditional American quilt, the campaign, called "Our Family. #MYCALVINS," will run every month since last November, featuring hip-hop groupThe Asap Mob."and singer-songwriters.solangeand other celebrities, and attracted a great deal of attention.
We are proud to present the new ad campaigns for these two brands, unveiled on August 1, which will adorn the fall/winter 2018 season.Previous AppearanceThe Kardashians are the family that did the
The five women featured in the collection are sisters Kim, Khloe, and Courtney, as well as their half-sisters Kendall and Kylie Jenner. The visuals were shot in Thousand Oaks, not far from Los Angeles, USA, and the girls look stunning standing in nature. The photographer is Willy Vanderpierre, a close friend of Raf Simons.
Following the same concept as the spring/summer season, the content emphasizes the preciousness of family. A short movie has also been released, so please check it out.
© 2018 Willy Vanderperre
Text_Ryo Muramatsu
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