Select store "Lui' s. has begun distributing its Fall/Winter 2018 season catalog at its stores. As some of you may know, the "Lewis" catalog is a highlight for its unusual visual creation.
The theme for this year, the 25th anniversary of "Lewis", is "Mens Glamor", featuring selected brands and original items from Japan and abroad with images of 80's, glamour, bubble, and disco. 80's, glamour, bubble, and disco.
The creative direction, photographer, and styling for this season's catalog were also handled by Yuta Kaji, a stylist who has also worked with HOUYHNHNM's.
This time, a total of 38 men and women gathered at a "fictitious" "Lewis 25th Anniversary Party" were shot, with the space and hair and makeup recreating the disco boom of the 70s and 80s, while the styling was modernized in contrast.
The title of the catalog is "The night of the quarter-finals. The title of the catalog is "The night of the quarter-finals," which was chosen directly from the title of the "Lewis 25th Anniversary Party," which ended at the same time as the quarter-finals of the World Cup in Russia (Belgium vs. Brazil) at 5:00 a.m. The title of this catalog is "The night of the quarter-finals. It is funky to think that this is the reason for naming the season catalog, which is one of the elements that directs creations!
The cover has two patterns showing either a men's model or a women's model. On the official website of "Luis."Party snap portraitsis also available to the public.
The catalog, which also features a glimpse of Mr. Kaji himself, is quite a sight to behold. Pick up a copy at a store near you this weekend.
Text_Rei Kawahara
Lui's Shinjuku
Phone: 03-3357-3588
luis-net.com
