The sale will begin on Friday, August 17, 2011.Stüssy. the new fall edition. , campaign shots and a movie have been released prior to the launch.
Styling is by Tom Guinness, who is also an editor for a prominent fashion magazine, and the photographer is London-based Theo Zion.
Healing music plays throughout the movie, and a woman's voice is heard in it.
"S" is for stupid fresh.
"T" is for too much fly gear.
"U is for the utterly modern feeling.
"S" is for so many great people involved.
The other "S" is for the stone cold groove in which we all must coexist.
And lastly the "Y" is for yesterday which can never be forgotten when always moving to the future!
The "S" in "Stussy" stands for "stupid fresh," and the "T" stands for "too much fly gear." The slang is used to express "Stussy" in the manner of an aiueo-style composition. The discomfort of the images, sounds, and narration is very "Stussy".
Although the photos and videos do not give a complete picture of this work, I am sure it will be a wonderful collection. Let's eagerly await its release.
Photography_Theo Sion
Styling_Tom Guinness
Art Direction_Edward Quarmby
Text_Keisuke Kimura
STÜSSY JAPAN
stussy.com