Outdoor fashion brand [Joon].CHUMSThis year marks the 35th anniversary of the brand's founding. The theme for 2018 is "HAPPY CAMP". We propose a camping style that makes everyone happy and makes everyone smile naturally in a comfortable space.
This year, Chums will collaborate with a denim/workwear brand that is known for its high quality denim and workwear.LEEThe lineup includes jackets, coveralls, shirts, denim, and more. The lineup includes jackets, coveralls, shirts, and denim.
Play Loco Jacket ¥17,800+TAX each
Play Overall ¥12,800+TAX each
Play Shirts ¥9,800+tax each
Play Cropped Painter ¥11,800+TAX each
Inspired by Lee's past catchphrase, "Just Like Dad's," the new collaboration was created with the opposite meaning in mind: "Just Like Kid's. Like Kid's", which means the opposite.
The design features crazy patterns that pop, leaving the imbalance of details created by incorporating children's clothing into adult clothing. The parts that come in contact with the skin are made of sweatshirt material, as is typical of Chams, so that the garments are always natural and comfortable to wear.
Kid's Play Loco Jacket ¥12,800+TAX each
Kid's Play Overall ¥9,800+TAX each
This collaboration is based on the wish that camping, and life, will be a happy time. Kids' sizes are also available, so parents and children can try on the sleeves together.
Text_Rei Kawahara
CHUMS Omotesando Store
Address: 1F, 5-2-21 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-4834
shop.chums.jp/shop
