NEWS

Translated By DeepL

FOCUS IT.] A fashionable udon shop was born between Shibuya and Harajuku. Its name is Menzan!

The back alley between Cat Street and Meiji Dori Avenue. In this area, which is crowded with brand flagship stores and select stores with a high level of sensitivity, a slightly different udon shop will open on September 10 (Mon.). The name of the store is "Menchirashi.

HOUYHNHNM's is a restaurant specializing in Sanuki Udon noodles, but we heard a rumor that it was something different, and the HOUYHNHNM's editorial staff went undercover during the pre-opening period to cover the restaurant.

The interior of the restaurant is as you see when you open the door. On the left is a counter with a scissors grill laid out in front of you, and in the back is a "Japanese" space that gives the impression of a ryotei restaurant. . There are many things that catch your eye and make you curious.

The sign at the entrance was created by graffiti artist Kito . He is a graphic artist in many fields, including rapper Hannya .

The framing here isueThe atmosphere of the restaurant is enhanced by the The atmosphere of the restaurant is very relaxed.

The most eye-catching sign in the restaurant is this neon sign created by GELCHOP, a 3D modeling unit. Read it carefully, it says "Bukkake" . It's witty!

In the restroom, there is a skateboard! This board was a gift from "Evisen Skateboards" to commemorate the opening. By the way, it's a gorgeous restroom...

, a lineup of fixtures that would be unthinkable in an ordinary udon shop. I had a hunch that there must be someone connected to the fashion scene... , and I was right, there was a gimmick.

Shigeru Okada
At the age of just 26, he launched the Robata "Okada Ryuhei" before selling it. After that, he trained at a taco specialty restaurant "Mexico" in Okinawa and a sushi restaurant, and planned and produced "delifucious," a fish burger specialty restaurant in Nakameguro made by a sushi chef.

I really don't care about pictures! I'm not the kind of person who gets out in front! ." He was humble, but took the picture with a slightly sullen expression on his face. However, this store would not be possible without Mr. Okada, who is in charge of direction.

I asked him, "How did you get all these fixtures?" He replied, "We are all playmates. This is the street sense! Mr. Okada's frank, yet straightforward attitude is easy to understand.

In fact, the "Menzan" was opened by a creative agency that operates the "BA-TSU ART GALLERY" and "COMMON" gallery spaces in Harajuku , among others.en one tokyo." Well, it seems that the creativity and connections generated by the entry of different industries have created this equilibrium between fashion and restaurants.

Bukkake ¥450

Cold Bake ¥450

Now, to the main topic, udon . I had two basic types of udon: bukkake and chilled udon. The udon, which was made with the utmost care and attention to detail, was smooth and clung to the chopsticks as we put it in our mouths! I was so impressed with the firmness of the udon that I wanted to say, "Yes, this is it! And the price is only 450 yen! The menu also includes a variety of other dishes such as yaki udon.

. It is refreshing and has a nice texture. Mr. Okada was not lying when he said, "There are inevitably very few restaurants in Tokyo that are serious about Sanuki, so I will not compromise in any way.

Chikudaira wigwamsan
Until recently, he was the main udon chef at "Udon Shin," one of the most famous restaurants in Shinjuku. He moved to "Mensan" in a blink of an eye.

The extremely beautiful presentation of the udon with the rolls on the inside and the delicious udon noodles that never get old are no doubt the work of Chikudaira, who was headhunted by Menzan to make udon noodles.

The restaurant is also very particular about the utensils on which they serve their udon noodles. The menu features a variety of traditional dishes such as Tobe-yaki, Denzai, and Sodeshi-yaki.

One of the major points to remember about Menzan is that it is not only open for lunch. At night, it is the first (?) restaurant in Harajuku where you can enjoy authentic Sanuki udon noodles after having a drink. At night, it is the first (?) restaurant in Harajuku where you can enjoy authentic Sanuki udon noodles after drinking.

One last thing. There is a food truck like this stationed at the entrance to "Mensan." They will be selling something called a "dashi maki hot dog" here! . Depending on the timing, there may even be a free handout. en one tokyo" may or may not be using this food truck for some kind of pop-up store in the near future. The illustration on the to-go box is by Shuntaro Takeuchi, who is also well-known for his work on the cover of "Finam Unplugged" magazine! . How far this is connected to the culture!

Illustration of the box drawn by Takeuchi

Mensan was an udon restaurant that suddenly appeared in Harajuku and exudes an air of strangeness. It is highly recommended for lunch when visiting Shibuya or Harajuku, or for fashion lovers who work nearby.

Text_Rei Kawahara


Noodle scattering
Address: Grand Om 1F, 6-13-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6427-9898
Hours: 11:30 - 23:30
enone-tokyo.com

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