NEWS

Translated By DeepL

The GYAKUSOU HOLIDAY 2016 collection depicts the latest form of running wear.

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Hui-Nam Running Club♡ Blogbut we would like to introduce GYAKUSOU's HOLIDAY 2016 collection once again.

needless to point out[UNDERCOVER].Jun Takahashi is the founder of GYAKUSOU. His lifestyle and ideas as a designer and runner are strongly reflected in "GYAKUSOU," a line created in collaboration with NIKE.

The HOLIDAY 2016 collection features Nike technologies for cold winter runs, including AeroReact and AeroLoft, as well as Quickburst® zippers, a first for Nike apparel. Some items feature a transformative design that allows for easy folding and storage. Extremely fashionable, yet infused with Nike's top-of-the-line technology.

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Power Speed Tights ¥19,440

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Packable jacket ¥23,760inTAX
Dri-FIT Utility Tights ¥23,760inTAX

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Aeroreact 1/2 Zip Hoodie ¥16,200inTAX

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Fly vent shorts ¥17,280inTAX

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Zip-off Aero Loft Jacket ¥32,400inTAX

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Track jacket ¥43,200inTAX

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Lunar Epic Flyknit Shield ¥23,760inTAX

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The product will go on sale on Thursday, November 10,nike.com/nikelabAt NikeLab stores and other retailers. We conclude with the following quote from Jun Takahashi's thoughts on "GYAKUSOU.

Running is my creative outlet. It means a lot to me to create apparel and footwear that supports the running that I spend a certain amount of time doing every day. I don't know why, but I have always had a strong desire to express my emotions through my apparel.
Rather than expressing the meditative elements of running with GYAKUSOU, I am thinking more about making everyday running more comfortable. For example, if you like fashion, wearing GYAKUSOU may make you want to run.
One of GYAKUSOU's main goals is to update the look of runners by using muted colors that blend well with the urban cityscape. So I wanted to collaborate with Nike to create running wear that combined my aesthetic in design with Nike's functionality and technology.
From the beginning, GYAKUSOU's color palette has used neutral colors to blend in with both urban cityscapes and natural landscapes. We also consciously use earth colors and traditional Japanese colors. Only this time, however, I tried to incorporate contrasting color use.
GYAKUSOU literally means 'to run backwards', and as the name implies, I also run backwards in the park. This symbolizes the rebellious spirit that also leads to my punctures. I don't run specifically to set a goal or train for a race; running is a part of my life, just like any other runner. I hope to continue running in the future."

Text_Taiyo Nagashima


NIKE Customer Service

Phone: 0120-6453-77
nike.com/nikelab

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