Creating garments that fuse minimalist design with exceptional functionality and materials.Snow Peak Apparela lifestyle store in Kagurazaka that was renovated from a 1960s Shinchosha bookstore.la kaguA pop-up store will be held at .
The event will feature a variety of contents, including rarely seen archived models and development samples on display at Snow Peak's Niigata headquarters, as well as the history of the brand, allowing visitors to get a close look at the history of Snow Peak.
Yu Yamauchi
Born in Hyogo Prefecture in 1977, he began self-taught photography in 1991 and began creating works in 1997.
After working as a studio assistant, since 2006 he has continued to work in his hut on Mt. In 2010, his photo book "Dawn" (AKAAKA) was published, followed by the book "People Living Above the Clouds" (Seizansha) in 2014. He continues to exhibit and produce work in Japan and abroad.
Tsugihiro Seki
Born in 1948 and grew up in Zushi. He has been the owner of the Toyokan Inn for 40 years. After a career in the Maritime Self Defense Force, he moved to the United States.
While working at the first station on the mountain, he temporarily opened the station on the seventh station, which was closed, and became a manager.
The name was later changed to "Tahoyokan". The restaurant continues to welcome visitors from the 7th station on the 7th slope of Mt.
In addition to an exhibition of photographs by Yu Yamauchi, a photographer who is a close friend of Snow Peak, there will be a talk show with Tsugihiro Seki, the owner of Taiyokan, a mountain lodge at the seventh station of Mt. What will Mr. Seki, who lives at an altitude of 3,000 meters, have to say? This is a must-attend event.
Through this event, you will be able to get a sense of the world of Snow Peak, which is different from that of the stores. You will be able to catch a glimpse of the reality of a brand that coexists with nature.
Text_Ryotaro Miyazaki
Snow Peak Apparel POP UP SHOP
Period: September 12 (Wed) - October 14 (Sun), 11:00 - 20:30
Venue: la kagu
Address: 67 Yarai-cho, Shinjuku-ku, Tokyo
Phone: 03-5227-6977
The following days and times are not available due to other events being held at the venue.
September 20 (Thu) 18:00 - soko close
September 23 (Sun.) 15:00 - soko close
September 25 (Tue) 18:00 - soko close
September 26 (Wed) 18:00 - soko close
September 27 (Thu) 17:30 - soko close
Talk Show Details
Date: September 23 (Sun.) 15:00-
Speakers:Yu Yamauchi, Tsugihiro Seki
Admission: Free
*First-come, first-served basis, closing when capacity is reached.
