Keisuke Baba is the living embodiment of British style and one of Japan's leading stylists. He has been active as a stylist for decades, working for magazines, advertisements, and brand catalogs, and also demonstrates his skills as a brand director.
In 2011, he launched "ENGLATAILOR by GB" and in 2017, "ENGLATAILOR by GB" and in 2017, "ENGLATAILOR by GB".The DUFFER of St. GEORGEIn May of this year, he opened his first shop, "Council Flat 1. In May of this year, he also opened his first store, "Council Flat 1.
Although he is considered a "big name," he is always active and ambitious. His passion for clothes always inspires me, and now he has launched a new brand. The name of the brand is "NORMAN.
Many items are decorated with two lions, the emblem of Normandy, from which the brand name was derived.
Baba explained how the brand was established. "I knew I wanted to start a brand, but when I was in the process of doing so...FINGER FOX AND SHIRTSI had just received an invitation from the "Mere Old Man" to join him. That was around March of this year.
I have always loved England, so until now I have always been a British person, but when I started dealing in secondhand clothing at Council Flat 1, I came into contact with a lot of French secondhand clothing. When I took a closer look, I realized that French clothes are very fashionable. British workwear has a rugged look, but French workwear is sophisticated. This is why I decided to focus on French casual wear and French workwear at "Normand.
Here are some of the items that were on display at the exhibition.
As you can see, there are no British colors, which are synonymous with Baba. French chic blues, stripes, and border patterns are impressive in this collection. The more familiar you are with Baba's past creations, the fresher they may seem.
In addition, we are also developing collaborative items. This denim is produced under the direction of stylist Tsuyoshi Noguchi, who is a member of the denim brand <MINEDENIMThe orange cut-outs are very bright. The orange cut is very bright, and the "Norman" logo is sewn on the back pocket. Among the many items in the collection, this one stood out for its outstanding presence.
This is [Claire].Comme des Garçons Homme PlusThis is a cloth wristband made in collaboration with artist Masakatsu Shimoda, who created the dinosaur headgear on the runway of the "》"》. The fraying of the threads and the atmosphere of the stitching, which seems to have been thought out without thinking, is an oddity of design. The clasp is made of Velcro tape.
Other items in the collection include Baba's iconic hat with a wide brim, and a hoodie with a sacosh attached to the back of the hoodie. Here are some of the looks Baba is actually wearing.
The styling of the look is also done by Baba, of course. Although it is obvious, we can say that this is a textbook of how to dress for the occasion. It will give you an idea of how to match the clothes you already own.
Norman's products are scheduled to be delivered from February next year. Please wait a little longer for the day when you can pick up a Norman product.
Text_Keisuke Kimura
FINGER FOX AND SHIRTS Co.
Phone: 03-6416-1332
www.instagram.com/keisukebaba1007
