The latest film from David Robert Mitchell, director of the horror film "It Follows," which made Quentin Tarantino say, "I've never seen horror like this.Under the Silver Lake. will be shown at Shinjuku Wald 9 and other theaters nationwide from October 13 (Sat.).
The charm of this film, without spoiling anything since it has not yet been released, is its one-of-a-kind worldview. The film pays homage to Hitchcock, David Lynch, and many others; the director himself recalls that he was "really crazy" about the props; the fashion of the main character Sam and the women; the music of R.E.M. and Nirvana that supports the background; and so on. The film is set in 2011, but the atmosphere throughout the film is reminiscent of the mid-1990s, and the audience is captivated for the entire 2 hours and 20 minutes of the film.
The tie-up will be an early taste of the world of the story.
The first is a collaboration with a vintage T-shirt store that is very hot in fashion. The first is an online store specializing in vintage T-shirts with a lineup of valuable T-shirts from all genres, including skating, movies, music, etc. The second is a collaboration with a vintage T-shirt shop calledanytee".
The store opened a special website in October to commemorate the movie's release, offering USED T-shirts that match the scenes in the movie. The concept of the site is "Let's watch the movie wearing cool T-shirts that match the world view of LA culture, including music and movies!" This will be an unusual development in the concept of the site, which will also allow customers to purchase products from the site.
MERICAN BARBERSHOP
HP of "anytee
The store is a popular barbershop based in Kobe that has attracted nationwide attention for its stylish visuals that overturn the image of beauty salons and barbershops, and for its ability to cut hair while enjoying beer and other alcoholic beverages.MERICAN BARBERSHOPIn addition to the original stickers collaborating with the movie that will be given to customers who visit the Kobe and Fukuoka stores in October, "anytee" x "Under the Silver Lake" pop-up exhibitions and sales will also be held at the Kobe and Fukuoka stores. . If you are interested in holding a vintage T-shirt in your hands to check it out, please visit the store.
The third is a Hokkaido-based content lifestyle company that produces collaborative works with Evangelion and numerous artists, and handles a variety of brands that are full of individuality.CONTROLLER. and co-created an original T-shirt for the film, exclusive to Japan. The company is one of the few authorized retailers in Japan of "THE KING OF GAMES," an apparel brand based on Nintendo games, "TOKYO PiXEL. and the international hit game "Undertale".
The reason why "CONTROLLER," which is associated with video games, was chosen is that in the film, Sam, a young otaku who loves pop culture, plays "Super Mario Bros." and the magazine "Nintendo Power Magazine" appears as an item to help solve the mystery, The game also contains many elements that will tickle the hearts of gamers.
The original movie T-shirts will be designed with the movie logo in 8-bit in the image of the NES, a key item in the movie, and will evoke the nostalgia of the 90s as only "CONTROLLER" can, which has captured the hearts of many people, especially game fans. It will be available at "CONTROLLER" stores and online sites, as well as at some theaters.
This collaboration stands out for its balance of a vintage T-shirt, which is hot in the fashion world, a barbershop that is also influenced by the barbershop culture that originated in the U.S. and has re-invented the established image, and a company that knows the gaming culture that is an important element in the film.
Each of these collaborations was born out of empathy and resonance with the unique worldview and out-of-the-ordinary cultural elements of "Under the Silver Lake". Whether you choose to watch the film after experiencing the worldview through the collaboration or enjoy the collaboration after watching the film, we hope you will enjoy the film, which has attracted the world's keenest anticipation and attention, from a variety of angles.
Text_Shinri Kobayashi
Under the Silver Lake.
Oct. 13 (Sat.) in theaters
Director: David Robert Mitchell ("It Follows")
Cast: Andrew Garfield , Riley Keo and others
http://gaga.ne.jp/underthesilverlake/
