An up-and-coming brand that sets itself apart from the plethora of indie brands on the market.Private brand by S.F.SHave you ever heard of the brand "Pants for the outdoors"? As the name suggests, the brand is thoroughly committed to creating private products, and only produces high-spec pants with outdoor functions.
Since the brand was launched in 2017, it has so far released bottoms with a twist, such as nylon pants with excellent water repellency (4.5 out of 5 on the water repellency test) that can be worn in the rain or snow, and trousers with a boa hem lining, which have attracted fashion experts.
This season, nylon pants are now available in a fine-grained nylon fabric that is heavily used by certain maisons, and high-spec sewing threads that reduce odors such as sweat and ammonia odor. Ventilation on both sides, which has become a symbol of the brand, allows for secure ventilation. Reflector and fluorescent yellow material is applied from the inseam to the hem on black and navy, respectively.
In addition, a pop-up event is scheduled to be held at the DEARGUEST SHOWROOM in Harajuku from October 12 (Fri.) to 18 (Thu.). Archived models from the past will also be available for sale, so if you are interested, please visit the event.
Text_Ryotaro Miyazaki
Private brand by S.F.S Exhibition
Dates: Friday, October 12 - Thursday, October 18
Venue: DEARGUEST SHOWROOM
Address: 2F, 5-29-12 Jingumae, Shibuya-ku, Tokyo
sfs-tokyo.com/
instagram.com/s.f.s_tokyo
