Released on the 17th of every month and limited to 24 hours...! What is Burberry's B series?

Riccardo Tisci named Chief Creative Officer"Burberry.. On September 17, the first of these collections was released, which also attracted a lot of attention.

. This time, we would like to introduce the newly launched "B Series". This is a limited edition product that goes on sale on the 17th of every month, and this time in Japan, it is available only on the official account pages of LINE and Instagram . Moreover, it is limited to 24 hours; the first piece was released on September 13 as a surprise. This is a unique experiment for this brand, which has been active in digital development for some time.

. This month's T-shirts and sweatshirts feature a new monogram on the chest. The monogram was created by graphic designers Peter Saville and Tisci and combines the initials of Burberry's founder, Thomas Burberry. The design is instantly recognizable, iconic, and yet has a pop feel to it. The simple design on the chest is a nice touch.