The brand has made a name for itself around the world as a casual fashion brand.Gap (GAP)The following is a message video produced for the launch of the holiday season.
The film features Grammy-nominated R&B singer Leon Bridges. The theme of the film is that we can overcome any difficulties by "GIVE" happy and positive changes with love to all people.
In a stark white space, Leon Bridges appears to the rhythm of the Gap's "BRIGHTS & BLUES" collection, a collection of gorgeous stripes that symbolize the holiday season. The models wearing colorful knitwear and denim items are taken on a journey through the holiday season.
Leon Bridges has arranged "Now That We Found Love," a classic song that has been loved since the 1970s, especially for this campaign.
The colorful garments that symbolize this holiday season and the soulful voice and dance of Leon Bridges are beautifully synchronized in this collection. Look out for a collection that radiates an unprecedented pop brilliance.
Text_Ryotaro Miyazaki
Gap Flagship Harajuku
Phone: 03-5786-9200
Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo
gap.co.jp
