."JOURNAL STANDARDand "IENA, as well as apparel stores such asCITYSHOPand other food and beverage businesses, and has been pursuing and proposing the possibilities of creativity.Bay Cruise Group. celebrated its 40th anniversary.
To commemorate this event, a TV commercial starring Nijiro Murakami and SUMIRE, two young talents who are very active on the silver screen and in the field of fashion, was produced. SODA! The song expresses the story of "two elements mixing together to create a new value. If you haven't seen it on TV yet, please click here.
When this commercial was created, workshops were held in seven cities across Japan to hear from employees of the BAYCREW'S Group about what "BAYCREW'S character" is. The voices that came up included "particular," "craftsman," "clumsy," and "shy," all of which are not smart and not typical of a modern apparel company.
This led us back to our starting point: "Creativity is something that can never be created in a smart way. This is how the Bay Cruise Group's new corporate tagline, "Not Smart, But Creative.
Forty years after its establishment, "BAYCREW'S" looks back to its origins. We are sure that BAYCREW'S will continue to produce exciting content that enriches the lives of fashionable people.
Text_Rei Kawahara
BAYCREW'S
www.baycrews.co.jp
