NEWS

Translated By DeepL

Series "Aspiring Masterpieces" No.74 Balenciaga is the definitive modern interpretation of the logo.

Balenciaga.Demna Vasaria, the artistic director of the company, is credited with the creation of the dado shoe, as well as the restoration of the logo.

A backlash against normcore, a revival of 90s fashion, and the rise of social networking sites . Several factors have intertwined to bring the logo into the spotlight to the extent that one could call it a boom, and Demna is the driving force behind this boom.

The name of the collection is intriguing, but the "Everyday Logo" collection, clad in the logo, seems to be a strong irony for those who look at fashion with a cold eye.

A minimalist collection in which the logo takes center stage. Yet, the font, size, and balance create a sense of understatement. If you still can't see the fun in a logo, hit your head on the corner of the tofu and die... Demna might have dared to say this if he were an Edo (Tokyo) boy. Fashion is supposed to be fun, and the logo is a symbol of that.

Highlight the white embossed logoAll Black's previous workwas good, but the new, tone-on-tone black, clad in bright blue, is also irresistible.



EVERYDAY LOGO CONTINETAL ZIP AROUND ¥77,000+TAX



EVERYDAY LOGO CARD COIN POUCH ¥42,000+TAX


EVERYDAY LOGO KEYRING ¥30,000+TAX



EVERYDAY LOGO MINI WALLET ¥50,000+TAX


EVERYDAY LOGO MULTI CARD HOLDER ¥37,000+TAX

Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu


Balenciaga Japan
Phone: 0570-000-601
www.balenciaga.com

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