NEWS

Translated By DeepL

First Down becomes an art piece. A pop-up event by Motoshi "Poggy" Ogi.


FIRST DOWN" is an American down jacket brand that flourished in the 1980s. This season, the trend is once again attracting attention, centering on the double down jackets with tape and reversible specifications, which were originally used by global street brands.

The "First Down" pop-up event will be held from December 7 (Fri.).

For this second event, the director of UNITED ARROWS & SONS, Inc.Mr. Motoshi "Poggy" OgiFirst Down" has teamed up with carefully selected domestic and international creators to re-create items from "First Down" into art pieces.

PHADE, a street artist who has collaborated with such renowned brands as Supreme, Nike, and Stussy, creates works that are the antithesis of ready-made products.READYMADE. and other up-and-coming artists are scheduled to participate. The brand's worldview will be presented in a way that has never been seen before.

How will items from "First Down" be reborn as art? Please come and see for yourself at the exhibition.

In addition, a feature article by four fashion experts will unravel the charms of "First Down".HOUYHNHNMandGirlfwinham., so please check it out as well.

Text_Ryotaro Miyazaki


FIRST DOWN ART PIECE PROJECT
Dates: December 7 (Friday) - December 25 (Tuesday)
Location: OPEN STUDIO ANNEX
Address: Barbizon104, 5-4-27 Minami-Aoyama, Minato-ku, Tokyo
Phone: 070-1303-7144

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