NEWS

Translated By DeepL

GORE-TEX® Products "CROSSOVER THE FIELDS" Campaign Gets a New Look

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As a new development of the GORE-TEX® Products campaign theme "CROSSOVER THE FIELDS. The new campaign theme, "CROSSOVER THE FIELDS.CROSSOVER beatsCROSSOVER beats" has been released. CROSSOVER beats" is an unprecedented track created by the up-and-coming track maker tofubeats from the sounds of "nature" and "city".

Since its birth in 1976, GORE-TEX® Fabrics has been a trusted functional material in the outdoor scene for over 40 years. Combining high waterproof durability, breathability, and wind resistance, GORE-TEX® Products have demonstrated their true value in extreme environments such as mountain climbing and winter sports.

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In recent years, GORE-TEX® fabrics have been increasingly used in town-use products, and the campaign "CROSSOVER THEFIELDS. CROSSOVER THEFIELDS. The campaign expresses the freedom to move between nature and the city. This is exactly the kind of feeling that only GORE-TEX® Products can provide.

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This year, as part of the campaign, we have started to produce music by "tofubeats" with the hope that the audience will "hear" the exciting world of crossover in all directions and experience the lightness of crossover. The project started with the idea of creating music by "tofubeats". The music samples various environmental sounds of "nature" and "the city," and reflects a mindset of freely enjoying all kinds of fields.

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GORE-TEX® Products" have many fans due to their high level of practicality. It is said to be a must-have item at festivals such as Fuji Rock, and not a day goes by when you do not see the GORE-TEX® logo.

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In recent years, business shoes such as those by REGAL and Madras have been increasingly equipped with GORE-TEX® fabrics, expanding the scope of their use in the business world.

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By wearing GORE-TEX® Products, you can expand your field of activity by leaps and bounds. Experience the world of GORE-TEX® Products, which crosses over between nature and the city in every direction.

In addition, "CROSSOVER beats Sound Experience Sampling", where you can enjoy the music video of "CROSSOVER beats" along with the sampling machine "PLAYBUTTON", a music playback machine containing "CROSSOVER beats", will be held at "BANK GALLERY" in Harajuku for three days from November 18 to 20. The event will be held at "BANK GALLERY" in Harajuku for three days from November 18 (Fri.) to 20 (Sun.). After sunset, the "BANK GALLERY" building itself will be used as a screen on which the "CROSSOVER THEFIELDS." movie will be projected. Don't forget to check out the movie below, and be sure to visit.

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GORE-TEX® Products "CROSSOVER THE FIELDS

http://gore-tex-x-over.jp

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