In 2018, the boundaries between the outdoor scene and the fashion scene were removed. Leading that movement strongly from the front lines were theTHE NORTH FACE” and “HYKE." It would be a collaboration of the two.
Many are eagerly awaiting the start of the new season, and the 2019 SS series of this tag team has been announced. Starting with this third season, the men's collection is finally available!
The simple color palette and logo design of the "Hike" aesthetic was carried over to the newly released men's items, which included coats, ponchos, mountain tops, shorts, and other iconic items from the collaboration.
The design approach taken in this collaboration is unusual for ordinary outdoor items, but the fact that it does not appear to be avant-garde is truly skillful. Although it was a women's collection, we often saw people wearing items from the past two seasons on the streets, which is a perfect balance that does not alienate the consumer.
In addition to clothing, the lineup includes caps, neck gaiters, leg covers, arm covers, and knit sneakers. The "THE NORTH FACE x HYKE Special Edition GEODOME4 TAN ver." geodome with this season's key color "TAN" on the flysheet will also be available in limited quantities. Check it out as well!
Pre-sale begins on February 6 (Wed.) at "THE NORTH FACE STANDARD FUTAKOTAMAGAWA" and "Isetan Shinjuku Main Bldg. 3F=Center Park / The Stage #3", and the following stores will start handling them on February 13 (Wed.). Don't miss it!
Text_Rei Kawahara
Goldwyn Customer Service Center
Phone: 0120-307-560
THE NORTH FACE × HYKE
www.thenorthfacehyke.jp
Stores
THE NORTH FACE STANDARD FUTAKOTAMAGAWA (pre-sale)
THE NORTH FACE STANDARD (Men's)
THE NORTH FACE 3 (march) (Women's)
THE NORTH FACE PLAY
THE NORTH FACE UNLIMITED
THE NORTH FACE+ SAPPORO FACTORY
THE NORTH FACE STANDARD KYOTO
THE NORTH FACE HORIE
THE NORTH FACE STANDARD HIROSHIMA
THE NORTH FACE FUKUOKA
ISETAN SHINJUKU STORE (pre-sale)
ISETAN SALONE
ISETAN HAUS
ISETAN CLOSET
ISETAN ONLINE STORE
