Paul Smith.This underwear boasts hidden popularity even among the "K" brand. The brand's unique, laugh-out-loud, pop designs attract many men. Boxer shorts and trunks are perfect for the coming season and will lift your spirits just by wearing them.
This Paul Smith Underwear pop-up store will be located at ZeroBase, an event space near the Omotesando intersection in Tokyo. The lineup includes a variety of items in bold colors, pop prints, and signature stripes. In addition to underwear, pajamas and other items will also be available.
In addition, a collaboration item with the six-member dance vocal group "Super Express" will be available. Ryoga, the leader of the group and a big fan of "Paul Smith," has selected underwear based on the image of each member, and has also produced a pair of boxer shorts in his theme color, purple.
Left: Ryoga, Right: Takuya
Ryoga's special color model ¥3,500+TAX
During the period, "super express" tabloids will be given to those who purchase products on a first-come, first-served basis. It comes with a QR code for a video containing special messages from Ryoga and Takuya. In addition, there is a photo space on the second floor of the store. A campaign will be held for those who post photos taken there on Instagram to be entered into a drawing to win a gift on White Day. Fans of Paul Smith, as well as those who are thinking about updating their underwear, are encouraged to visit.
Text_Ryo Muramatsu
Paul Smith UNDERWEAR POP UP SHOP
Dates: Tuesday, February 12 - Sunday, February 17
Hours: 11:00 - 20:00 (11:00 - 17:00 and 19:00 - 20:00 on 12th only)
Location: ZeroBase Omotesando
Address: 5-1-25 Minami Aoyama, Minato-ku
Paul Smith Limited
Phone: 03-3478-5600
www.paulsmith.co.jp
