The Swiss brand is on an impressive growth curve and its presence in the market is increasing by the day.OnThe brand has also won an award at ISPO, Europe's largest outdoor trade fair. Their running shoes, which went on sale at the end of February, incorporate a lot of advanced technology. They may change the way you run dramatically.
The most important point of this work is the proprietary "Helion™" foam. What is amazing is that it is a fusion of two contradictory materials, a hard material and a soft material. This allows for high durability and cushioning without increasing weight. In addition, it also enhances resilience, making it a foam that combines all of the performance characteristics that are important when running.
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None of the existing foam materials met our performance requirements, so we decided to create our own new foam. So we decided to create a new foam ourselves. With Helion™, you will be lighter, softer, and more agile. You will enjoy every stride."
These are the words of Olivier Bernhard, co-founder of ON and former Ironman champion. He has won many races, so his words are very persuasive.
World champions and elite athletes choose ON shoes. We hope you will experience their excellence firsthand this season.
Text_Keisuke Kimura
