NEWS

Translated By DeepL

Special custom-made products were created with 4 brands and 1 artist. Bloom & Branch Aoyama celebrates its 5th anniversary.

For five years, we have been offering items that add color to quality living from our Minami-Aoyama location. The "AoyamaBLOOM&BRANCHThe anniversary of the "Aoyama" store is approaching.

Whenever a special order item is released, it is always a hot topic of conversation, and the fifth anniversary celebration is even more powerful, this time with special orders going hand in hand with four brands and one artist.

¥43,000+TAX

First up is a pair of the famous "Belted Pants" by in high-twist cotton twill, a new material for spring/summer 2019. They feature a loose waist and hip gussets that do not cling to the skin, and a tapered silhouette that flows gently toward the hem.

18,000+tax each

From "forme," which makes full use of carefully selected leather and releases representative shoes and small leather goods, comes a lineup of curved belts with a characteristic shape that follows the body by curving the main body. The belt itself is comfortable to wear without floating and has a finish that can withstand years of use, and it is made of a custom-made material that is embossed on existing buttero leather.

Long ¥50,000+TAX

Small ¥36,000+TAX

The "Kettle Zipper Wallet," a longtime seller of "POSTALCO" and a hit item at "Bloom & Branch," has been specially ordered in a different coloring. The bright burgundy color contrasts with the black inside, creating a special item with an exclusive logo.

Striped Anonymous Shirt ¥19,000+tax (men's)

Striped Evening Shirt Long Dress ¥27,000+TAX (Women)

Phlannèl has added a striped pattern to the Anonymous Shirt, a representative model of the Standard Collection, which was launched in the spring/summer of 2018 to pursue universal items! The new collection reflects the concept of "between a dress shirt and a casual shirt," and is tailored to have a light yet elegant look. The women's lineup also includes shirtdresses.

6" ¥3,600+TAX , 8" ¥5,500+TAX

The fifth and final dish is a completely custom-made plate by Masako Yamada, a ceramic artist who has been creating white vessels in Sapporo, Hokkaido. The white, flat canvas, with the only ridges decorated with "nigogi" (a Japanese traditional technique for decorating a flat surface), is suitable for a wide range of dishes, both Japanese and Western, and goes well with cutlery such as forks and knives.

. five years of continuous fascination with Bloom & Branch fans. The finished product of the special order is sure to continue to tickle the senses as a trusted store. The release date is Sunday, March 17.

Text_Rei Kawahara


BLOOM&BRANCH AOYAMA
Address: 101 Daiichi Kuyo Building, 5-10-5 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-6892-2014
Hours: 11:00 - 20:00
bloom-branch.com
bloom-branch.shop-pro.jp

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