Independent brands are taking the fashion scene by storm with their free ideas and unconventional ways of communicating. Their presence is now having a significant impact on existing brands.
An up-and-coming brand that is part of this movement.AIPLHave you ever heard of "KODAI"? Last fall, when it held a one-week pop-up store at Omotesando Hills, it attracted a large number of celebrities and became a hot topic of conversation.
"Answer in Past Life" is the concept behind Aiple, which got its start in 2018. The designer has yet to be revealed, and the veil remains shrouded in mystery. The only thing that is clear is that New York-based artist ALI is working on the graphics for the garments, which are also used in this look.
The "APRIL" brand will once again hold a pop-up store at "NUBIAN HARAJUKU" from March 9 (Sat). The lineup includes hoodies, T-shirts, caps, bandanas, and coin cases with bold logo prints based on the designs released at the previous pop-up store.
With the proliferation of social networking services and the proliferation of many independent brands, "APRIL" is poised to become an explosive trend. We look forward to your continued patronage.
Text_Ryotaro Miyazaki
AIPL POP UP at NUBIAN HARAJUKU
Period: Saturday, March 9
Venue: NUBIAN HARAJUKU
Address: 1-20-2 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6447-0207
nubian-ave.com
