Previously, the pillow word was "soccer's."HummelThe first line was the "hummel HIVE," a high-end line of clothing that was introduced in the late 1960s and early 1970s.mita sneakersor "Willy ChavarriaThe image of the brand has been changing considerably, aided by the collaboration with the "K" brand and the "K" brand. In line with this, the brand's market size has expanded, and opportunities to see it on the streets have been steadily increasing.
And now for the next step. HUMMEL HIVE has released a pair of dado shoes with a touch of Scandinavia, HUMMEL's home country of Denmark.
ANNAZORI ¥12,000+TAX
EIRE CHASE ¥14,000+TAX
FLYING KITE ¥14,000+TAX
KITE HAWK ¥15,000+TAX
First up are three men's models and one unisex model. All of them have a voluminous sole unit, combined with different materials such as fine leather, suede, and mesh, to create a clean finish typical of the Scandinavian brand. The orange coloring also does a good job.
ALBERTA ¥13,000+TAX
A women's model was also released at the same time. Compared to the men's model, the women's model is more minimalist in design and less quirky, making it easy to coordinate with any outfit.
The brand's official S-Rush stores in Harajuku, Yokohama, Osaka, and Abeno, as well as its online store, will be the main outlets for the brand.
A special Golden Week gift campaign will also be held: from April 27 (Sat) to May 6 (Mon), the first 300 customers to visit the above retailers and mention that they saw HOUYHNHNM's article will receive a "HUMMEL" logo sticker (*Limit one per person. (* Limit one sticker per person.) Of course, you can get the sticker without purchasing the sneakers.
As a brand that has been seriously dealing with soccer, they are well versed in the structure of the foot and are extremely comfortable to wear. . A must-have companion for your Golden Week outing.
Text_Keisuke Kimura
S-Rush Harajuku Store
Address: In the Stream Building 1F and B1F, 3-24-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6455-4125
hummel.co.jp
