Unconventional ideas by Demna Vasaria attract attentionBalenciaga.. We are pleased to present "Balenciaga Loops," a monthly presentation on our official YouTube channel.
This is bonus content for fans. Each time a different artist is featured, video art and music mixes will be available on YouTube. The music selection, which focuses on bass music and techno, is made in partnership with Rinse France, a French online radio station. You may enjoy it at home or with your friends.
The second collection, which was released this time, is inspired by the iconic "Track" sneaker by "Balenciaga". The animation, created by Max de Waard, who is active in a variety of genres including music and graphics, evokes the room of a man who loves subculture. . The random clutter is indescribable.
Since Demna took over as artistic director, he has been presenting innovative things not only in clothing but also in advertising, and this is another unexpected experiment.
Text_Ryo Muramatsu
Balenciaga YouTube Channel
www.youtube.com/user/BalenciagaSA
